6 Tips for Effective Email List Hygiene
How to correctly manage your email list hygiene to see exceptional results.
Every successful email campaign starts with a clean, strong email list. Email list hygiene is a crucial part of this. If the foundation of your email marketing strategy is cracked, it will eventually start affecting your results.
Email list management has become an important practice for all email marketers and one that your business should adopt if you haven’t already.
Why email list management matters?
Below are some of the most important reasons why you should be giving your email list hygiene some proper attention on a regular basis.
- A clean email list speeds up your campaign process and ensures that you can focus on the optimization of your campaigns instead.
- When you scrub your email list on a regular basis you increase your overall deliverability rates.
- A well-managed email list will increase your return on investment in the long run.
- A clean email list will help you build and maintain a good online reputation that will ensure better campaign success rates.
Tips for effective email list management
If you want to ramp up your email list management efforts, below are six tips that you can start implementing immediately.
- Remove Inactive Subscribers
Your email list should only contain engaged subscribers. Low engagement rates place a bad mark on your IP and could eventually lead to your IP being blacklisted. Before you remove your inactive subscribers though, setup a campaign to try and win them back. Offer them a discount or a freebie to see if they take you up on the offer. You could also simply tell them that you will be removing their email address within a specific period of time and that they should click on a link if they would like to remain subscribed.
- Monitor Your Bounce Rate
A high bounce rate can mean that you have a lot of inactive or non-existent email addresses on your list. When ISPs pick up on a high bounce rate they could potentially mark you as spam so it’s best to remove these addresses from your list.
- Segment Your List
In order to improve your email campaign results it pays to start collecting as much data as possible on each of your subscribers so that you can start segmenting your list to send them more relevant campaigns. Decide on your segmentation groups before you start adding your data labels.
- Watch Those Feedback Loops
Monitoring your complaint rates will help you better manage your email list. There are many subscribers out there that would rather just mark you as spam when it’s just as easy to unsubscribe. By keeping an eye on these feedback loops you can immediately remove these recipients from your list.
- Adopt a Double Opt-In
A double opt-in process not only ensures that the recipients on your list want to hear from you but it also ensures that you are only adding email addresses with valid formats to your list. A subscriber won’t receive a subscription confirmation email if the address they entered isn’t correct or valid. There is also the option of implementing real-time email validation to immediately pick up whether an email address is valid.
- Use the Right Tools
Email list management becomes a lot easier when you have access to the right tools. There are many tools out there that make list hygiene and email campaign management easier to manage so that you can focus on results and campaign optimization instead.
At Verifications.io we offer FREE signup to check out how these tool can help you with your data.