Choosing The Right Email List Validation

Choosing The Right Email List Validation

There are some robust performance criteria to apply when deciding on finding the right type of email validation service.  Considering that the field is replete with a large number of players and that there is no formal pre-qualification to get started in email corroboration, it does help to understand the area and to consider a set of operational parameters to identify the right service provider at all times.

Most customers to a product or service will only consider returning for more if they do feel that the service provider does offer value for money.  There are some compelling scenarios when the net benefit that accrues to a customer is far more than what he would start off paying for.


Feasibility of use

If each and every customer that seeks to use a particular service needs to be provided with advanced training and familiarization steps, it would not only prove to be unwieldy but costly too in the long run.  Ideally, the best products are those which can be learned as the broader use of the product occurs.

Thus if the particular list scrubbing service tends to be more complicated than the usual, most potential customers would have second thoughts of using the product.


Creating backups

One of the more practical sides to using software products and data banks are the prevalence of a reliable backup program.  It is the backup files that enable a customer to restore order in case something goes wrong.  The typical backup files are also convenient data sources that can be used if the need arises too.

If creating the right backups is more cumbersome than dealing with the original database, then the very purpose of keeping backup files becomes redundant.  Thus the best systems need to be more user-friendly than the original work to make it convenient to use as well as get full acceptance.


Functionality of use

When picking out an email list validation service, it is essential to keep in mind the need to meet the demands of the situation at best of times.  This should typically mean that the customer need not fall back on other products to ensure that the enterprise and its needs are taken care of in total.

With the regular mailing list validation service, one of the critical performance criteria is the ability to have more than the necessary customization done.  This ensures greater flexibility in the working and use of the system.


Cost of the product

In the case of the typical email scrubbing service, there are two parts to the cost aspect of implementing a product.  The first is the cost incurred in installing a new system or software. The other is the cost of running the system in the enterprise in question.

Often it is possible to come across instances when the initial cost would have been within limits, but the cost of running the system would have been much higher.  Thus the customer has to strike the right balance to both parts to the price of a product and come to a situation which would be to his advantage.


Availability of trained human resources

Even the most autonomous systems need human intervention at the best of times.  Another point when it comes to implementing a technology product is the need to have a sufficiently trained workforce.  In fact, the human resources are the least predictable of the constituents of a software product at any time.

There is another factor that few people pay heeds to when considering the requirements of, and that is the scalability factor. What this means is that the system in use must be able to be upgraded to meet the future needs of the enterprise or individual.


Practical approach

It is an accepted fact that the performance level of the different software products and applications do vary.  Thus the discerning customer must make it a point to opt for a product version that provides the best utility at all times.  Being just an expensive package does not work in the long term or otherwise.

Finally, it is the customer who is seeking to bring the benefits of a product to his enterprise. Who would be better placed to understand the requirements of the situation but the very customer himself?  The consultants in the use of email corroboration must be sure of the facts put before him at the time of making a decision.

Simple Facts Of Email Verification

email verification

Simple Facts Of Email Verification

Email verification is a process used to keep lists of email addresses current and alive.

Emails are a recent phenomenon when compared to the earlier systems that it sought to replace.  The single most advantage of using an email service is the real-time mode of communication that it proves to be.  Thus there is little delay in conveying a message to the addressee, and it is this convenience that attracts the most users to this mode of communication.

The power of email services makes it pertinent to verify the emails so that people at both the ends are provided with a seamless mode of communication.  It must be said that most email service providers do have safeguards in place that cuts out spam and other unwanted use of the email utility as best as could be done. This is done for the fact that it is possible for people just to deactivate email accounts or even delete it altogether.


Cutting spam from the system

Put in simple terms, spam is the generation of unwanted messages in the email system.  Often this is due to the massive email lists that each of the marketing groups employs.  The low-cost structure of the email lists would ensure that the practices of cold calling emails are not going to die down any time soon.  It would be thus most advisable to control the number of false email clients that get to occupy the cyberspace.

If not for the active role played by the email verification web service, the mail system could have been clogged beyond use.  There are a number of ways online email verification service works.  In the first instance, the IP addresses are scanned for possible matches to known sources of spam messages.  The whole issue of weeding out the unwanted sources of messages runs from the fact that it improves the delivery of the system.  So that the people who need to use the mail service to the most could do so without any fear.


The use of verification software

Most active companies and corporations that get to use the email services have understood the role played by the email verification software most of the time.  What the software application does is to create a blacklist of email clients that have been flagged for spamming and other undesirable activities.  The establishment of a negative list of service providers is the first step towards establishing a clean email system, more than anything else.

With any form of validation, it is essential to remain on top of the situation and to ensure that corrective steps are so taken to keep the very system in working order.  If ever there were a need for a proactive approach then it is here in the verification of the email addresses.  This has to do with the fact that there is bound to be counter steps taken to nullify the measures undertaken to keep the spam messages out of the active system.

In fact, with the more active email scrubbing software, the speed at which the application responds to the changes taking place would in effect decide on the very effectiveness of the whole system.  Some potent programming tools are implemented at every stage of the filtering of the emails to keep the system working and integrated to the entire network.


The creation of the bulk lists

As far as the creation of bulk mailing lists is concerned, it is essential to weed out the most unresponsive of the mail clients.  This does keep the system from generating unwanted messages which could have given rise to a clogged network at best.

When marketing of products or services is concerned, the fact that bulk mailing lists form an integral part of the whole process should be mentioned here.  Thus it goes without saying that a great deal of effort and energy is spent in creating the large email lists that get to be used in the marketing areas.  In fact, the occurrence of spam messages is the single most challenge faced by the bulk mailing industry.  It not only reduces the overall efficiency of the system but creates bottlenecks which could take up resources otherwise spent more productively.



As you can see, an email verifier is critical to your marketing and success.  With every user of the system, there is an increasing tendency to use a more market savvy approach than otherwise.  Over the years, there has evolved some safe practices for using emails and the related systems.

How to Create a Memorable Welcome Email

How to Create a Memorable Welcome Email

A welcome email is an important campaign for all businesses, here’s how to make yours great.

A brand’s welcome email serves as a first impression. Thanking your customers for their support and acknowledging them as new subscribers gets your relationships off to a good start.

A recent study by Return Path shows that welcome emails have a 42% higher read rate than the average email, making this one of the most important automated campaigns that a business can send.

The beauty of a welcome email is that it’s simple to setup and it doesn’t require a lot of copy or an intricate design, yet it’s an email that can drastically improve your conversion rates and grow your brand.


Tips for creating an impactful welcome email

If you really want your welcome email to stand out, here are a few helpful tips.

  • Use the right ‘from’ address

In order to avoid any confusion, use a ‘from’ email address that’s easily recognizable. When a recipient can’t immediately tell who an email is from there’s a good chance they will ignore it or simply delete it.

  • Be timely

Your welcome email should reach your new subscriber within a few hours. When a welcome email is only received the day after someone signs up, it doesn’t have as big an impact.

  • Stay true to your brand

The reason why someone signs up for your emails is because they can relate to your brand, find your content or products interesting and would like to hear from you on a regular basis. Make sure that you’re incorporating your brand’s unique personality and values into your emails, including your welcome email. It helps get subscribers excited about your future emails.

  • Deliver on your promises

If you’re going to be offering an incentive for signing up, make sure that the offer can be redeemed in your welcome email. Don’t send this in a separate campaign as it might cause the user to change their mind about subscribing when you don’t deliver on your promise. They may even report your email as SPAM.

  • Make it personal

This welcome email is all about your new subscriber so personalize your email by addressing them by name. Most businesses ask for a name, surname and email address during sign-up so you should have this information available to you already.

  • Drive traffic to your other platforms

Your welcome email is the perfect opportunity to tell new subscribers about your social media pages or to send them to your website. You shouldn’t overwhelm them with too much information though so stick to one or two links or calls-to-action.

  • Create a simple subject line

Your subject line is another aspect that can be used to help subscribers recognize who your email is from and to encourage opens. Create an engaging subject line that gets to the point.

  • Use amazing images

Since your welcome email should be short and sweet, make use of one or two amazing images to grab your audiences’ attention and set the tone for future emails. A picture really is worth a thousand words.

  • Set expectations

Use your welcome email to give your subscribers a better idea of what they can expect from you going forward. Tell them how often they’ll be hearing from your brand and what content they can expect.

  • Don’t forget an unsubscribe link

Even though you are confirming a new subscription, you should always include an unsubscribe link to increase trust and to avoid being blacklisted. Unsubscribe links are required by current CAN-SPAM regulations. The last thing you want is to end up on a blacklist and need to remove email from Spamhaus.

  • Maintain good list hygiene

Be sure to keep your client list free from hard bounces, inactive users, and bad emails. We suggest you periodically verify your email list to prevent blacklisted IP’s and poor delivery. The last thing you want is to be listed on a spam rbl list.


The Basics of Setting up a Behavioral Email Strategy

The Basics of Setting up a Behavioral Email Strategy

If you’re looking to improve your email engagement rates, setting up behavioral-based email campaigns is one of the most effective ways to do just that.

There are lots of other ways that you can increase your email engagement rates such as adjusting your subject lines, tweaking your design and changing up your calls-to-action, but taking the time to setup behavioral-based campaigns will end up saving you a lot of time in the long run and you’ll increase your conversions in the process.


What are behavioral email campaigns?

A behavioral email is sometimes also referred to as a trigger or transactional email. These particular emails are sent out when a website visitor or subscriber performs a specific action. For example, when a customer signs up for your latest newsletter, a welcome email would be triggered to confirm their subscription and thank them for their support.

According to Experian, transactional email open rates are 8x higher than promotional email rates as they are much more personal and relevant to a recipient in that moment.

There are several different types of behavioral emails that you can setup but it all depends on your business’s online activity and goals.

Setting up your behavioral email strategy for 2017

If you’re looking to start benefiting from transactional and behavioral-based emails, follow these three simple steps to develop a basic strategy.


1. Turn to your data

Before you decide on the trigger emails you’ll be sending out you’ll need to spend some time analyzing your data. Pull reports for any online platform that a customer or prospect might use to engage with your brand. This includes your website, social media pages and emails. Use each of these channels to learn more about your target audience and how they prefer to engage with your business online. Use an email validation service to clean your data if it has not been mailed in some time.

2. Create a list of possible actions

Based on how your target audience engages with you online, what are some of the most obvious and natural actions they would take during these sessions? Use each of your online platforms as if you were a customer or prospect to help create a list of possible actions they would take. This could be anything from submitting an online form, downloading an eBook or making a purchase from your online store. Consider every possibility and pair that up with your data to decide on the actions that are most important and should be pursued.

3. Create your campaigns

Now that you know which behavioral-based emails you’ll be focusing on, you can begin designing and setting your emails up. Remember that these emails are highly personal so they will require some technical know-how in order to pull through specific details for each of the subscribers on your email list. Transactional emails get to the point and have very simple designs in order to reduce any distractions. Once you start running your trigger campaigns, be sure to keep an eye on your stats so that you can optimize where necessary.

And remember, for maximum delivery make sure to use an email verification service to remove any stale email addresses or bounces from our list.

6 Tips for Effective Email List Hygiene

email verification

6 Tips for Effective Email List Hygiene

How to correctly manage your email list hygiene to see exceptional results.

Every successful email campaign starts with a clean, strong email list. Email list hygiene is a crucial part of this. If the foundation of your email marketing strategy is cracked, it will eventually start affecting your results.

Email list management has become an important practice for all email marketers and one that your business should adopt if you haven’t already.

Why email list management matters?

Below are some of the most important reasons why you should be giving your email list hygiene some proper attention on a regular basis.

  1. A clean email list speeds up your campaign process and ensures that you can focus on the optimization of your campaigns instead.
  2. When you scrub your email list on a regular basis you increase your overall deliverability rates.
  3. A well-managed email list will increase your return on investment in the long run.
  4. A clean email list will help you build and maintain a good online reputation that will ensure better campaign success rates.

Tips for effective email list management

If you want to ramp up your email list management efforts, below are six tips that you can start implementing immediately.

  1. Remove Inactive Subscribers

Your email list should only contain engaged subscribers. Low engagement rates place a bad mark on your IP and could eventually lead to your IP being blacklisted. Before you remove your inactive subscribers though, setup a campaign to try and win them back. Offer them a discount or a freebie to see if they take you up on the offer. You could also simply tell them that you will be removing their email address within a specific period of time and that they should click on a link if they would like to remain subscribed.

  1. Monitor Your Bounce Rate

A high bounce rate can mean that you have a lot of inactive or non-existent email addresses on your list. When ISPs pick up on a high bounce rate they could potentially mark you as spam so it’s best to remove these addresses from your list.

  1. Segment Your List

In order to improve your email campaign results it pays to start collecting as much data as possible on each of your subscribers so that you can start segmenting your list to send them more relevant campaigns. Decide on your segmentation groups before you start adding your data labels.

  1. Watch Those Feedback Loops

Monitoring your complaint rates will help you better manage your email list. There are many subscribers out there that would rather just mark you as spam when it’s just as easy to unsubscribe. By keeping an eye on these feedback loops you can immediately remove these recipients from your list.

  1. Adopt a Double Opt-In

A double opt-in process not only ensures that the recipients on your list want to hear from you but it also ensures that you are only adding email addresses with valid formats to your list. A subscriber won’t receive a subscription confirmation email if the address they entered isn’t correct or valid. There is also the option of implementing real-time email validation to immediately pick up whether an email address is valid.

  1. Use the Right Tools

Email list management becomes a lot easier when you have access to the right tools. There are many tools out there that make list hygiene and email campaign management easier to manage so that you can focus on results and campaign optimization instead.

At we offer FREE signup to check out how these tool can help you with your data.

The Critical Importance of Email List Hygiene

Why you should be keeping a squeaky clean email list.

While there are a number of different factors that contribute to the success of your email marketing campaigns, starting with a clean database is by far the most important. This is where email list hygiene comes into play.

You might have an email database that consists entirely of double-opt ins but this doesn’t mean that some of your email addresses don’t have the potential to get you into trouble in the long run.

Your email subscribers will generally fall into one of three categories:

  1. Engaged subscribers – They regularly read your emails and click through to your landing pages
  2. Unsubscribes – They have opted out of receiving emails from your brand
  3. Hard Bounces – Their email address is failing

Once a subscriber agrees to receive emails from your business, it’s critical to keep an eye on their activity and how often they’re engaging with your emails. When monitoring engagement, clicks and opens are the most important metrics along with email bounces and delivery success rates.

The reason why it’s essential to keep track of these metrics is because once you notice that you are no longer successfully delivering emails to certain addresses, or your emails are no longer being opened by some of your subscribers, you risk being marked as a spammer by keeping them on your email list. This is where email hygiene comes in.

Email list hygiene means keeping your database free of unengaged subscribers who have the potential to damage your brand. Internet service providers will generally flag an email sender when they show a high complaint rate, are sending to abandoned email address or they’re sending emails to unknown accounts.

Keeping your email list clean can be a full time job all on its own but with the right email marketing tools, you can easily avoid the dreaded spammer mark. Be sure to check the quality of your email list before you send out your next campaign.

With you can signup for a FREE account and test a small list to see how well it works. Get started today.