Email Data Scrubbing Tips You Need to Know

Email Data Scrubbing Tips You Need to Know

How to make the most of your email list by keeping it clean.

An email list scrubber is essential for any email marketing campaign. A database that is left to its own devices will only lead to trouble in the long run when ISPs start blocking your emails.

Your email lists should be monitored and cleaned at least once a month.

It helps to look into a data scrubbing service that can make this job a little easier for you.


Key data scrubbing tips

Below are just some of the tips you can implement to get better at keeping your email list as clean and functional as possible.


  • Get rid of role accounts. It’s best to remove emails that are sent to support@, info@, report@ etc. email addresses as most of these are not monitored and can lead to potential spam related issues later on.


  • Remove bounces. If an email address is bouncing, it needs to come off your list as soon as possible as this will tell ISPs that you are sending out emails to people who don’t exist, and that you are more than likely sending out spam.


  • Get rid of inactive emails. Keeping track of email clicks and opens will tell you which of your subscribers are inactive and no longer engaging with your emails. Set a time period to monitor this in though. For example, if you send out a weekly email, monitor engagement levels for the next three months and then decide whether you should rather remove the email address in question.


    • Check formatting. Ensure that all of the emails in your list have the right formatting. If an email is missing a character or @ in the address it will bounce.


Should you need further help or a service many in the industry rely in for hygiene contact us and we will be happy to help with your hygiene needs.

Originally posted 2017-07-19 01:06:43. Republished by Blog Post Promoter

The Practical Application Of Email Verification Service

The Practical Application Of Email Verification Service

There are a number of ways an email verification service can prove beneficial to those interested in making use of such a product.  The benefits are not restricted to better operational efficiencies but the better overall business atmosphere.  With the reliance of modern enterprises on electronics mode of communication, the simple email has got that much more powerful and versatile.  In fact, the email address is considered as a premium offering which can bring targeted benefit to those people involved in any sort of activity.


How the email list scrubber works to the advantage of the business owner

Speed: A well cleaned out mailing list ensures better and targeted delivery of messages.  More than the speed of communication, it is the possible fast action that comes about with the use of the a good email verification platform.  As speeds of operation improve, so too does it bring about a quicker resolution of matters.  In an era when the time is money, the increased speeds are going to bring about better realizations too.


Security: Most business dealings need to be secure.  This comes from the fact that most correspondences in business are the ones dealing with money for the most parts.  So if the mailing lists are kept updated and cleaned out as far as possible, the breaches would not be easy to come by most of the time.


Sure communication: As spam messages increase and with it, the time and effort took to deal with the issues that the spam brings about, the business enterprise would end up spending vast amounts of money in sending communications that can be best described as not trustworthy.  The clean out of the mailing lists would bring in better connections as also the increased reliability of communications.


The role of email scrubber programs in personal correspondence

Time, whether it is for the individual or the business enterprise, remains the same.  It is not as though the different people that are affected by the time factor are having different concepts of time lapsed.  Hence whatever benefits that the bulk email verification brings to the business or enterprise user, the same would apply to the individual as well. The only difference is that the net effect would be much smaller in the case of the person as the commitments are relatively smaller in each of the cases.


How the marketing efforts are brought to focus by the email cleaner software

People involved in marketing activities tend to need excellent communication skills.  In fact, the more successful marketing people tend to be more eloquent and more expressive than the average population.  This sort of power derived by the marketing personnel will be diminished if the issue of spam and dead email address are not taken care of from time to time.

It would not be out of place to say that no right marketing person should do without a lost cost email verification service.  The extra costs incurred would be made up by the better administration of the activities as also the better and focused results most of the time.


Relating the expense incurred in having emails verified to the actual benefits

Success is always relative in nature.  This would mean that what a specific person considers as being successful could well turn out to be mediocre to the others. Similarly, the end benefit to the user of an email cleaning program can only be gauged after a complete study of the circumstances surrounding the service most of the time.

One of the telling features of the email corroboration is that few people have not benefited by its actual use. Although, the degrees of success might not be the same at each of the instances.  It could well be the relative nature of the offering that makes it one of the most hotly debated solutions available in the market.


What to infer from the verification process? 

looking back at the email cleaning business would make evident that there are different levels of service that are offered to the customer. In fact, the sharp point of the average service is the high level of customizations possible in each instance.  Thus, there is never a thought of one size fits all concepts.

The very success of the verification programs for the email lists is built on the relative success of the average software program in use all across the world.  All said and done it is possible to have just the right bit of coverage to the business as the customer would want to be done.