The Critical Importance of Email List Hygiene

Why you should be keeping a squeaky clean email list. While there are a number of different factors that contribute to the success of your email marketing campaigns, starting with a clean database is by far the most important. This is where email list hygiene comes into play. You might have an email database that consists entirely of double-opt ins … Read More

6 Tips for Effective Email List Hygiene

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6 Tips for Effective Email List Hygiene How to correctly manage your email list hygiene to see exceptional results. Every successful email campaign starts with a clean, strong email list. Email list hygiene is a crucial part of this. If the foundation of your email marketing strategy is cracked, it will eventually start affecting your results. Email list management has … Read More