Why Typical Email Campaigns Fail

Why Typical Email Campaigns Fail Here a connection is being established as to why emails being used as a campaign tools fails in the most instances and the role that email validation can play in rectifying the situation.  Firstly, it has to be understood that not all the failings of an email campaign can be traced to the lack of … Read More

The Critical Importance of Email List Hygiene

Why you should be keeping a squeaky clean email list. While there are a number of different factors that contribute to the success of your email marketing campaigns, starting with a clean database is by far the most important. This is where email list hygiene comes into play. You might have an email database that consists entirely of double-opt ins … Read More